Rebuilding Our Own Brand
We practise what we sell. Here is how we took Rencel from a broken, dated website to an AI-optimised intelligence platform in four weeks.
What the client needed
The previous Rencel Procurements website had expired its SSL certificate and was effectively offline. The design was dated, the content was thin, and the positioning described Rencel as a traditional procurement consultancy. That did not reflect the business we had become: technology and procurement combined under one roof, serving enterprise clients and small businesses across multiple sectors.
We needed a site that did three things. Repositioned Rencel as a technology-first company while keeping procurement credibility. Worked properly for enterprise buyers (intelligence platforms, automotive, healthcare, supply chain). Provided a clear path for small businesses to find our SME services. And we needed it to be discoverable in AI search, not just Google.
How we tackled it
We started with positioning. Two audiences, one brand. The main site speaks to enterprise buyers and positions Rencel as an intelligence platform builder. A sub-brand (Rencel Digital) serves small businesses with productised packages. The two do not compete for attention.
Then design and build. Dark mode done properly, inspired by Palantir, Linear and Apple. CSS-driven animations (no heavy frameworks, no SSR hydration issues). Animated network canvas in the hero. A system pipeline visualisation showing how we think about intelligence platforms. Scroll-triggered reveals with smooth easing. Every section designed to feel like one continuous experience, not a stack of unrelated blocks.
Then content and SEO. Human-toned copy with zero em dashes or AI-speak. Per-page metadata. Structured data (Organization, WebSite, LocalBusiness, Service, FAQ, Article, Breadcrumb schemas). Explicit crawl permissions for OpenAI, Anthropic, Perplexity, Google, Apple and Meta bots. A comprehensive llms.txt file. Sitemap with 24 URLs submitted to Search Console.
Finally, security. Input validation and HTML escaping on the contact API. Origin header checks for CSRF. Security headers (HSTS, X-Frame-Options, Referrer-Policy) configured in Next.js. Resend integration for transactional email routed to a real inbox.
Delivered
- Full Next.js 16 website with 24 pages including enterprise services, SME packages, 9 blog posts, and 4 case studies
- Animated hero with canvas-based network visualisation and data pulses
- Reusable SystemPipeline component animating Data > Process > Analyse > Act
- 6 dedicated service landing pages for the Rencel Digital sub-brand
- 9 long-form blog articles with Article schema for AI search discoverability
- Contact form wired via Resend with input validation, HTML escaping, and CSRF origin checks
- JSON-LD structured data across all pages (LocalBusiness, Service, FAQ, Article, Breadcrumb)
- Explicit crawl allowances for 10+ AI search bots in robots.txt
- SEO metadata, OpenGraph tags, and canonical URLs on every page
- Dark mode locked across all devices regardless of system preference
- New brand identity: abstract network logo, cyan accent colour, Space Grotesk display typography
- Letterhead and brand asset pack (SVG logo files, PDF letterhead template)
The measurable impact
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